Why Do Videos Work in Real Estate?

In the competitive real estate industry, you need everything you can to make your listings stand out. One way you can do this is with professional real estate videos! Great videos are a surefire way to drum up interest in a property. Here are a few of the top reasons why Houston walkthrough videos are so effective.

They Give Buyers the Opportunity to Tour a Property Remotely

Real estate videos have never been more relevant than right now in the midst of a pandemic. Just because people aren’t able to tour real estate in person doesn’t mean they don’t need to search for homes. Real estate videos are the solution! They make it easy for people to check out a property anytime, anywhere and get a similar idea of the property that they would get with an in-person tour.

Videos Make Your Listing Stand Out 

After a buyer has been looking at real estate listings for a while, they can all start looking the same. Pictures will grab the buyer’s attention more than written words. But for the ultimate attention-grabber, you should use real estate videos. They’re much more engaging.

Video will also automatically make your listing more memorable than others that only have photos. When a buyer connects with a listing and remembers the details more easily, they will be more likely to make an offer. 

Real Estate Videos Speed Up the House Hunting Process 

Watching a video tour of a home is often quicker than reading a lengthy property description and clicking through dozens of photos. A video is easier and faster to consume. The viewer gets even more information than they would just clicking through photos. Yet, it’s also less time-consuming.

Videos are Less Confusing Than Matterport

These days, it seems like everyone in the real estate industry is excited about Matterport. This technology gives a buyer the opportunity to take a 3D tour of a property. However, just because something is new doesn’t always mean it’s the best solution. Matterport can actually be tedious to use. It doesn’t necessarily flow together well the way that a professionally filmed and edited video does. Matterport has its place, but if a buyer isn’t very tech-savvy, then they may not like using Matterport. 

Videos Help Buyers Picture Themselves in a Home

Real estate videos help people actually picture themselves living in a home. The movement helps them imagine what it would be like to live their day-to-day life hanging out in the living room, entertaining in the kitchen, and sleeping in the master bedroom. It’s a little more difficult to imagine this with static photos. When a buyer can picture themselves in a home, they will be more likely to actually want to buy it.

Add a Real Estate Video to Your Online Listing with Patrick Bertolino

If you want to amp up your real estate listings, get Houston walkthrough videos made by an experienced videographer like Patrick Bertolino. Get in touch today to get started on your professional real estate video!