Using a professional photographer to create images for HAR yield better results because over 85% of buyers start their search online. You want to make the first impression count, and it starts with quality pictures. Many times I find I am re-shooting beautiful houses for realtors that paid for less than perfect photos. Get it right the first time with me. Many clients will point out listings that didn't use a professional - they notice the difference right away. Be competitive in this market and make your listing count. Get some great tips on preparing your listing for photography in this article. I've specifically been a Houston real estate photographer since 2005. There have been a lot of changes since then! I have had to educate myself along the way, and I can say my work has changed a lot as well. Real Estate Photography is its own animal, but it's good to stick to basic Architectural Photography rules, which I do. A lot of photographers in the industry are using HDR (High Dynamic Range), which is basically taking several images at bracketed exposures to pull out the best value for that image. To be honest, I do too sometimes. I may add professional lighting to some of the shots, or stand back and let the available light do the work. Every room is different. I like to take an architectural view point on any property I shoot. The lighting can be formulaic. The ability to compose great looking images is what can bring even the most simple property on a level of respectable marketability. My work is naturally beautiful without using cheap techniques that attract attention. Most of all, I like clean lines and natural light. It is a warm invitation to view the property without blasting your eyes with unnecessary color. This is a skill that comes with being a Certified Professional Photographer (CPP) with the Professional Photographers of America. At the end of the day, it's the quality of the images that matter. Have a look at my Real Estate Photography Gallery | Book online now
Upgrade the quality and service of your real estate photography. Patrick Bertolino, CPP, is a native Houstonian and Licensed Aerial Pilot with 25 years experience. Visit the order form for exact pricing and to place an order for photography.
There’s just something beautiful about viewing a piece of property from the air using a UAV (Unmanned Aerial Vehicle), or, what everyone else calls them today, a drone.A great aerial photograph can give you an interesting sense of perspective for a home and it’s environment.
But most important for you, the Real Estate Agent, aerial photography and videos are powerful branding and marketing tools to use for your business. Drone technology is some of the most exciting new tech for the real estate industry since DSLR cameras were invented.
This tech can give you an edge over your competition, but like all new exciting tech and marketing if it’s not used correctly you’ll just be spending a lot of time and money without any results to show from it. The FAA has very strict guidelines for commercial aerial drone pilots. There are many photographers using drones without a license. I have seen accidents and actual injuries made by careless drone pilots. I am licensed by the FAA and use maintenance schedules along with pre checks to make sure that all my flights are safe and legal.
Video is worth the effort. 73% of homeowners say that they are more likely to list with a real estate agent who uses video. Unfortunately, only 9% of agents create listing videos. Listings without videos are easy to skip over, and those that use aerial images and videos are appealing to buyers and sellers. With drone technology, agents can capture powerful, alluring videos of properties, giving buyers a real sense of the place. When I bought my house a few years ago, the properties that had video stood out the most.
Video marketing is one of the most powerful marketing tools as it fosters engagement, storytelling, and authenticity. Here are ten reasons why it’s essential for agents to use video in their marketing strategy. When creating a video tour of a home, I like to tell a story – with a beginning and end. Hopefully at the end of the story there is an excited buyer waiting to sign a contract! These videos can also work for most business uses – give me a call and let’s brain storm about your project so that I can create your masterpiece.
A standard video walkthrough is a Great way to provide agents with an opportunity to quickly and easily bring a listing to life and a new way for buyers to envision themselves in a home. A video walkthrough:
Virtual tours, also known as 3D tours or 3D walkthroughs, allow buyers to digitally tour a for-sale home. The online home shopper controls which part of the house they look at and from which angle — think of it like Street View on Google Maps, but for the inside of a home.
Have a look at my examples below. Have a look at my price and ordering page.
In a 2018 survey of more than 4,000 homes, 68% of staged homes sold for at least 9% more than those of their unstaged neighbors’. Whether you’re starting a real estate business or have been selling homes for a while, there’s clear and increasing benefit to professionally staging your clients’ homes. But the future of home staging goes beyond just hiring a designer. This popular service is going virtual. In fact, virtual staging is cheaper, faster, and easier than physically staging a home -- and boasts similar results. Virtual Staging is software technology that allows you to take digital photos of empty rooms and insert furniture, rugs and furnishings into the images. This helps clients visualize how a potential home might look and helps them connect with the property emotionally. Every time I look at professional virtual staging - I'm amazed. It's an incredible and affordable way to fill an empty room, create a lifestyle, or add an accent to an otherwise plain area. Have a look at my virtual staging order form. A single image is $60, a set of three is $150 and delivered in about 2 business days.
When necessary, I always replace a cloudy or unappealing sky with one that helps the listing look its very best. I can actually transform a day time shot into a twilight image and illuminate the windows to get that beautiful warm evening shot. A single image is $50 and delivered in 1-2 Days.
Potential buyers love floor plans! It enables them to better visualize a property and understand the flow of the rooms. It has become ever more important to make your listing stand out when buyers are flicking through hundreds of images online, this is where a good quality floor plan can help. These simple to create plans are fast becoming one of the most desired features in a listing, along with quality images.
I offer floor plans as an add on product to photos. It takes about 10 minutes at the end of the session. They start at $50 for house under 3000 square feet and are delivered the next day, usually with the images.
What is the best time of day to photograph a home?
Every home is different. Most people default to twilight as the best time to shoot. That may be the case. Not all homes "shine" during twilight. My preferred times to shoot is when the sun is overhead, rather than shining through the windows. 11am - 2pm has always worked for me. Of course, Weather always has a vote! The perfect conditions: Happy, puffy clouds against a blue sky when I do the exteriors, then mostly cloudy to overcast for the interiors.
Do you still shoot on cloudy or rainy days?
Yes! I can do amazing things with an overcast sky. Now, if it is pouring down rain we can shoot the interior but may have to schedule a time for me to come back and do the front. Always best to wait until 2 hours before the shoot. Houston weather always changes!
Do you work on the weekends?
Not normally, but when it gets busy or if you have specific needs, I will try to accommodate you.
When will I get the photos back?
I guarantee photos back the next business day. We can always discuss your deadline. Large homes with more photos take more work.
How many photos will I get?
I do not limit how many photos I deliver. I do a full “report” on the listing. I try to shoot for 50 since that is what HAR will feature. My average is 40-60 images. It really depends on the size of the house.
How long does the shoot last?
Again, it depends on the size of the listing, but an average home will take me about 35-45 minutes.
What’s the best time of the day for a shoot?
I like the sun overhead and not in the lens. I suggest between 11am - 3pm for a normal daytime shoot.
How should I get the listing ready for photography?
What if I need to cancel?
You know what, things happen. Just try to tell me before I get in the car! I don’t like to charge for a service that I didn’t provide. But If I make an unnecessary trip, we should try to make it right.
How much do you charge for photographs?
It’s all on my Real Estate Photography Pricing page. That’s how you will schedule me as well.
How do I pay you?
I will send you a payment link when I delivery photos. Now, if you are first time client, I may ask to be paid before final delivery.
Do you upload to MLS?
No, I don’t. But I try to make it as easy as possible for you to do so! I have very easy system for downloading.
Do you charge travel fees?
The easy answer is no, not in the greater Houston area. If you have a shoot out of the area, I will simply suggest adding one or two of my additional products to make it worth the drive.
Can I give the photos to someone?
I’d prefer you contact me before giving the photos to anyone. You have a limited license to use them for marketing up until the listing has ended. I really don’t mind you using them for you personal website or social media, but please have anyone interested contact me.
Do you have a Supra?
Sorry, I don’t. I can provide you with a combo lock.